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About the Great Bridal Expo®
Great Bridal Expo is the largest national direct to consumer bridal show in the country, and the only bridal show to be named one of Tradeshow Week’s Top 50 consumer trade shows in North America. The company has been producing high-quality bridal shows throughout the United States for over 30 years.
William F. Heaton III

Formed in 1978 by William F. Heaton, III (an attorney and entrepreneur), Great Bridal Expo has become the premier national consumer bridal marketing event in the U.S. and continues to grow each year.

Its nationally sponsored tour criss-crosses the country, visiting major cities twice a year and reaching over 170,000 about-to-be-marrieds and their families and friends who are actively involved planning the wedding.

The bridal shows are held in large, upscale convention hotels and convention centers and follows a trade show format. Everything for the wedding, honeymoon and home is on display at each Great Bridal Expo show, along with a stunning bridal fashion show, giveaways and prizes, live orchestra and DJ presentations, a colorful honeymoon show, and aisle-after-aisle of exciting and informative exhibits.



About Bill Heaton

Bill Heaton is the founder and CEO of Great Bridal Expo Group, Inc. A motivational speaker and business coach, Bill has conducted numerous seminars to help bridal show exhibitors get the most from their bridal show experience. He is also a licensed attorney, a member of the American Bar Association, and holds a J.D. degree from Creighton University School of Law and a B.A. from St. John’s University, N.Y.

Bill is also a charter member and Co-director of Bridal Show Producers International (BSPI), an organization dedicated to helping its members produce professional bridal shows. BSPI members, which include both bridal show producers and wedding-related service providers, adhere to the highest standards in bridal show production, value community responsibility and awareness, foster open communications, develop supplemental resources, and honor integrity and inspiration in a cooperative environment of support and camaraderie. Members are from around the world, including the U.S., Canada, Europe and as far away as New Zealand.

In 2009, Bill received the Spirit of BSPI award, which honors BSPI members who give of themselves “above and beyond” to the organization. In 2012, Bill was named Co-Director of the organization for 2012-2014, and also received the coveted Director’s Cup award, which recognizes the industry’s most outstanding bridal show producer. The award is the highest and most prestigious recognition given in the industry, and honors producers who demonstrate professionalism, character, integrity, and performance.