Formed in 1978 by William F. Heaton, III (an attorney and entrepreneur), The Great Bridal Expo has become the premier national consumer bridal marketing event in the US and continues to grow each year.

Its nationally sponsored tour criss-crosses the US, visiting major cities twice a year and reaching over 170,000 about-to-be-marrieds, their families and friends, actively involved in the wedding planning process.

The event occurs in large, upscale convention hotels and convention centers and follows a trade show format. Everything for the wedding – honeymoon & home is featured and on display. Bridal fashion shows are also included, and are one of the event highlights featuring the latest fashions. Other highlights include live Orchestra and DJ presentations, colorful honeymoon show, and aisle-after-aisle of exciting and informative exhibits.

The Great Bridal Expo is sponsored nationally by Sandals, J.C. Penney Gift Registry, David’s Bridal, Things Remembered, Pfaltzgraff, Bed, Bath & Beyond, Macy’s, Cuisinart, and T-Fal. The event is sponsored regionally by local companies in each city it visits.